Research Statement 1 Overview 2 Network Effects: Marketing on Social Networks

My research interests lie in the use of algorithmic analysis tools to improve the scientific understanding of social, economic and information networks that exist on the World Wide Web. The astounding growth of social networks such as Facebook and Twitter in the past decade signifies an exciting time for scientists studying sociological phenomenon: the online (and in many cases, public) nature of these networks allow scientists access to a dataset of unprecedented scale, with visible social connections and an archive of the users’ online activity. Given the growing popularity of social networks, economic activity such as marketing has also begun to proliferate on these systems [5]. Theoretical computer scientists such as myself are in a unique position to contribute to the study of social and economic networks as: